Background

Founded in 1873, Gilbertson & Page is a market leader in pet feed supplies. The company which holds a Royal Warrant - first received in 1884 from Queen Victoria – is a private, family owned business which operates from Hertfordshire. Gilbertson & Page is one of only a small number of pet food suppliers which continues to manufactures its products in the UK and creates products for
all stages of a dog’s life, alongside food for cats and ferrets.

                          
Gilbertson & Page has exhibited at the World’s largest dog show, Crufts for the past 30 years and has used Joe Manby Limited from the beginning.

Brief

The brief for Joe Manby Limited is to create a well-branded, professional and eye-catching stand. Crufts is a major show for Gilbertson & Page, attracting more than 160,000 visitors each year, 88% of which visit trade stands. Therefore it is crucial that the stand attracts maximum attention whilst also showcasing products to best advantage in the available space.

                         

Joe Manby Limited provides stand design, graphics and installation for the Gilbertson & Page stand.

Result

Joe Manby Limited created a spacious stand surrounded by large graphics showcasing the new Dr John Hypoallergenic dog food. A wall of shelves and a storage island optimised the impact of the product display impact and created
an area to speak with customers.

                           

David Watson, Sales Director said: “We use Joe Manby Limited year on year because of the excellent service they provide. After working with them for so long, we have a formula that works. We only have to make small tweaks each year to reflect our latest branding and the Joe Manby Limited team get on with it. I can’t remember a show in the 30 years where there has been a problem or issue to overcome which is testament to Joe Manby Limited’s professional and reliable service.”