We have provided event services for the British Bridal Exhibition in Harrogate since 1996. Ocean Media Group Limited acquired the show in 1999. Last April saw the launch of The London Bridal Show at Olympia London. The Harrogate show was re-branded The Harrogate Bridal Show.

The London Bridal Show is a mid-season show where premier manufacturers showcase their latest collections. It is the only trade bridal show in London which can boast so many exhibitors and visitors. The launch show had more than 150 exhibitors showcasing 250 collections and attracted over 2,200 visitors.

We were appointed to provide event services for this premier event because of our established relationship with Ocean Media Group, familiarity with the show and the reliable services we had provided over the previous 20 years.

Objective

Moving its spring event from Harrogate to London, Ocean Media Group contracted Olympia Central Levels 1 & 2.

The tenancy period didn’t allow for the existing carpet to be changed, but Ocean Media Group wanted to recreate the light, airy feel of the other events in this portfolio. The existing carpets were grey, which made the space look dark. We needed to produce an alternative shell scheme option to make the space inviting and in keeping with the bridal theme to meet this objective.

Strategy

Our design and manufacturing teams worked together to produce white modular systems with a green trim. To brighten up the space further illuminated columns were integrated into the modular system; this was the first time this design had been utilised.

Results

The end product met the objective by making the space lighter and taking the focus away from the dark carpet to complement the exhibitors’ collections. The designs received very positive feedback from exhibitors and visitors as well as the organisers.

Wendy Adams, Director of Bridal Portfolio UK, Ocean Media Group said:

“Moving an established event, after so many successful years in Harrogate, was always a challenge. It was important that, in year one, The London Bridal Show exceeded all our exhibitors and visitor buyer’s expectation.

“As our established service supplier, Joe Manby Limited understood our aims and provided invaluable support, creating an imaginative show layout and designing an adapted stand system, which literally ’illuminated’ the show floor. Throughout, they were flexible in their approach, nothing was too much trouble and their attention to our exhibitors needs was exemplary!”