MIPIM UK is the UK’s largestand most insightful property event, providing a comprehensive conferenceprogramme. The event is the leading property summit for all key stakeholders inUK real estate hosting over 3,250 developers, investors and advisers. Visitors to MIPIM UK can attend more than 40 conferences and events and listen to over 180 speakers who are experts in the property industry.
We have had a three-year partnership with MIPIM UK and the event organiser Reed MIDEM since the event’s inception
in 2014. Reed MIDEM also hosts an event in Hong Kong and its main event in Cannes.
Held at Olympia London on 18-19 October 2017, the event offered insights on the immediate challenges of the UK property market in light of Brexit and a reshaped Europe.
In 2017 Reed MIDEM continued to focus on promoting MIPIM UK as the UK’s largest property event. With such a large number of delegates and exhibitors involved in the event it was crucial that everything was planned and prepared well in advance so that set up ran smoothly.
We were briefed to provide traditional shell scheme stand fitting, electrical installation services and graphics. This involved designing and constructing a number of feature areas that included those seen at previous events and new ones designed specifically for the 2017 event.
As Reed MIDEM is based in Paris and makes all decisions at the French office, our relationship with Operations Manager Jessamy Ganesh, based in London, was pivotal in ensuring the event ran smoothly and informed decisions could be made quickly.
MIPIM UK continues to be an integral event in the industry calendar, however both exhibitors and delegates are becoming increasingly time-poor. This year’s event was therefore concentrated into two longer days, rather than three days as in previous years.
While the overall event was shorter, the drinks reception held on the final evening finished later than planned at 8pm. Our flexible approach meant that despite this, and a later start to the breakdown of the event, we kept to the agreed timescale of one day and left Olympia by 2pm the next day.
Our track record resulted in us being contracted to design and build 12 feature areas at the event which required expertise on a wide range of products and services. New areas included the Media Corner for the press and an Information Point, a challenging feature which saw us installing changeable lighting. We also supplied backdrops, walls and graphics for the two theatres, the Blue Room and Red Room.
We began the design process in early September to allow for consultation time with Reed MIDEM. A large part of our design process also included changing the graphics to incorporate Reed MIDEM’s requirements for larger lettering. Flexibility was key in ensuring we delivered the exact specifications in good time ahead of the event. This also meant that set-up and build on the day were relatively stress free for all concerned.
While our main brief was to provide traditional shell scheme stand fitting, electrical installation services and graphics, we were also tasked with creating furniture layouts for each feature area. We demonstrated our proven ability to work with other teams and organisations when we worked alongside JMT and Concept Furniture to ensure the furniture they supplied worked within our layouts.
Despite the increase in services and features, the build continues to take place over a two-day window. Our strategy has developed to accommodate the additions to the services we supply to MIPIM UK and to ensure we continue to carry out the set-up in the same
timescale. This couldn’t happen without detailed planning over the months leading up to the event to ensure every stand, electrical installation and feature area is serviced effectively and works well in the event venue.
At the close of the 2017 event Reed MIDEM agreed that the objectives for MIPIM UK had been successfully achieved and our flexible and organised strategy had contributed to another successful event. Reed MIDEM plan to repeat the event in future years and hope that the London event will continue to grow and increase in popularity amongst the property professionals in the industry.
This latest contract reflects Joe Manby Limited’s ability to work in partnership with its clients. Because of the reliable service that we provide and our efficiency, we are regularly welcomed back by clients and are proud to contribute to the ongoing success of MIPIM UK.