As consumer spending soars to its highest level in the last five years*, it’s not difficult to see why consumer shows are growing in popularity with event organisers.
Recent surveys show consumers are feeling more confident than at any time since the turn of the century. Sentiment post-election is positive both individually and for the economy as a whole - making the general public much more likely to indulge in discretionary purchases again. This is encouraging news for retailers and the consumer sector.
The exhibition sector contributes around £12 billion to the UK economy. While trade shows continue to recover from the recession caused by the banking crisis, organisers are increasingly turning to consumer events as part of their strategy to increase revenue.
Says Andrew Manby, “The increase in consumer confidence, supported by pay rises, negligible inflation and high employment all adds up to significantly improved purchasing power for consumers. As a result consumer spending looks set to fuel the British economy in 2015 and the events market reflects this.”
“Exhibitions come in all shapes and sizes and there are events for every sector and profession. They form a crucial part of many businesses marketing strategy and can be an ideal opportunity to create a buzz around a new product or service. As well as generating sales, exhibitions can be used to get face-to-face with potential customers, enabling companies to forge new relationships, strengthen existing ones and generate positive PR. It’s a fact that people spend more money with people or companies they have met face-to-face. It’s also an opportunity to gain valuable feedback about your business.”
So it’s no surprise that consumer shows are rapidly expanding - covering everything for the perfect Christmas and home renovations to family pets, fashion, weddings and handmade crafts and gifts.